Advertising is so incredibly slick these days. Take a look at this KoolAid ad Psyop did, for example.
There are three super cool ads in total, each for a different color/flavor. They all feature character designs by Bambinomonkey (aka Ignacio Fernandez Maroto).
You can see all three ads (along with more character studies) at Bambinomonkey's Behance page.
Compare that to what I remember about KoolAid, as a child of the eighties:
Hmmm. Maybe not that much has changed. They do share a similar sense of frenetic chaos.